TALKING POINTS
Insights and Talking Points.
Trends
Three growing sectors in the soccer market
A look at three growth areas - Stadium infrastructure, Experience Economy and Portfolio Diversification
MLS
MLS clubs face a teenage talent test
MLS teams need to ensure their academy talent has time to grow before any move to Europe.
Fan Engagement
'Soccer IRL' - domestic soccer's USP
After the World Cup domestic soccer properties should double-down on the in-person experience.
Marketing
Why Beer Was a World Cup winner
The 2026 World Cup was one of the booziest sports events in years