There's nowhere else in world soccer where clubs are built from a blank sheet of paper, and Bay FC is doing exactly that. Lisa Goodwin Scharff, the club's Chief External Affairs Officer, joins Simon Evans and Karisa Maxwell McKee to explain what it takes to run an NWSL franchise that is only three years old and still shifting out of start-up mode. She discusses * What Sixth Street's start-up experience brings as an investor-owner, compared with the wealthy families and individuals behind many clubs * Why the club built its training facility first, and the search for a stadium of its own * The fan base: over half of first-season season-ticket holders were new to any team * How brands are learning to partner with a new kind of club, with no rinse-and-repeat deals